My 5 research Criteria have now been refined to:
• space/juxtaposition
• period/trend
• type/typography/print
• abstract/collage
• humour
In considering my shortlist of five practitioners and selecting one artist/designer to present a case study on my focus has been on Alan Fletcher. I am able to trace his career history back through influential teachers and contemporaries that have interested me and influenced my style and appreciation of works. Additionally, I find that the choices he made in the latter stages of his career to work freelance (after the major corporate organisation of Pentagram) and consider the creativity in his work for himself inspiring. In my own search for development of 'new' practice I find his interest in design as an ongoing ellment of his life, not just a Monday to Friday rat race inspiring and intriguing.
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