Reflection on Seminar: Using Language Effectively

In this session I took part in discussion and exercises which initially considered the idea of "morphemes' - graphemes and phonemes. Breaking down and exploiting the structures of words. Working in groups of two we considered words which were asked to break down into component structures. these were share and developed by the whole group.

A further exercise looked at the use of metaphors and distinguishing metaphors in a text then breaking down the text into more mundane language. The reverse of this was then considered by adding the abstract and metaphorical for effect.

I felt that the exercise of breaking down of words into written and sound chunks provided a ueful insight to approaches to ideas generation for copywriting/tag lines - example used  - I - AM- STERDAM. Relating ideas to written and spoken ideas.

The session helped me top understand broader considerations and insights to the use of language for design ideas and developments. An opportunity to break information down into alternative starting points for creative ideas thinking.