Friday 9 October 2009

Reflection: Seminar Design/Creative Processes

This session reflected on the reading set from last weeks sesion: How To Be a Graphic Designer Without Losing Your Soul; Fundamentals of Ilustration; What is Graphic Design. Initial discussion came from models put forward by Dwiggins/Meynall; function versus aesthetic possibility and the comparison of Artist/Artisan. The idea of how to choose a position. Developing practice -personal investigation? or applied practice - working to a brief. The self directed approach important to this level - a good example - Alan Fletcher , developing his own practice, evolving styles and ideas which may then be used to develop/satisfy solutions to a brief. The consideration of choosing an audience.

The discussion then moved on to the structure of the design process. The benefits of "intelligent clients". Are Graphic designers "Information Architects"? Where does one see onself in the discussed model (large organisation). For my part I feel that I should be developing work along the "Alan Fletcher" route. Consider what matters to me; how might my work then fit into the development and solutions of design problems. How might these be placed?

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